Same-store sales slipped 1.5 percent during the most recent fiscal quarter, and the company is having a tough time appealing to millennials. The shift in tone also comes as McDonald's sales falter at its U.S. (Perhaps the most illuminating bit of information from that video was that the iconic chicken lumps are made in four shapes - the bell, ball, bow tie and boot.) The new campaign follows similar efforts to pull back the curtain at McDonald's Australian and Canadian divisions, which released a highly publicized video that let us witness the birth of a chicken McNugget earlier this year.
The company does acknowledge this in a longer Q&A on its website, which addresses other unsavory issues, like the fact that most of its beef comes from cattle treated with hormones. What the video fails to mention is that yes, McDonald's burgers at one point did contain lean, finely textured beef, though the company phased it out in 2011. In a video posted on the company's website, Imahara tours a factory in Fresno, Calif., run by Cargill, which supplies the beef used in McD's burgers. And it has enlisted the help of Grant Imahara, former co-host of the Discovery Channel's Mythbusters, to help address some of the most persistent concerns. This new tell-all, social media-based approach - "in many ways, it's the way the world is going," Ben Stringfellow, vice president of communications for McDonald's USA, told the Associated Press.Īs part of that effort, the company is inviting questions via Facebook and Twitter. On Monday, the company launched " Your Questions, Our Food," a new advertising blitz aimed at dispelling the rumors and convincing consumers it has nothing to hide. So perhaps it's not so surprising that this week, McDonald's USA decided to tell the public, all right, we're throwing open the doors. That may have something to do with the growing ranks of consumers asking pesky questions about what Big Food is feeding them. And lately, its North American sales have been slumping. Over the years, fast-food behemoth McDonald's has faced some pretty disturbing questions about the ingredients that go into its meals. In fact, Gorske has every container and receipt “organized in boxes and pouches by year” - and even keeps tabs on how frequently he devours them on a daily calendar, according to Guinness.McDonald's still won't reveal the recipe for its secret sauce, but it will show you how that Big Mac patty gets made.ĭid you hear the one about the McDonald's hamburger that still hadn't decomposed after 14 years?Īnd "pink slime" - how much goes into McDonald's beef? Donald Gorske has been eating Big Macs every day since 1972.ĭespite sounding like a slothful pastime, the retired prison guard takes his high-octane hobby seriously, as he’s kept track of every burger he has eaten since he started. At his zenith, Gorske reportedly gobbled a whopping nine of the double-decker burgers every day like a Big Mac Pac-Man. Since that fateful day, the Mickey D diehard has been eating at least two of the 563-calorie noshes on a daily basis, according to Guinness. And, it appears, he has put his money where his mouth is. “In that moment, I said, ‘I’m going to probably eat these for the rest of my life,’ ” recalled Gorske. “I drove straight to McDonald’s, got my first three Big Macs, then got in the car and ate them,” recalled Gorske, whose eating exploits were featured in the 2004 Morgan Spurlock documentary “Super Size Me.” “When I like something, I stick with it all the time,” Wisconsinite Gorske, 67, told Guinness World Records of the calorie-laden milestone, which was set in motion in 1972 when the Fond du Lac resident tried his first-ever Big Mac. Logan Paul rocks a $5 million … Pokemon card around his neck?ĭonald Gorske has nabbed the world record for most McDonald’s Big Macs eaten after consuming a belly-swelling 32,340 of them. Teen with ‘longest legs in the world’ reaching new heights - on OnlyFans World’s oldest person, Kane Tanaka, dead at 119 World’s new oldest living person confirmed as 118-year-old Sister André
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